Authoring Accessible Content (double session)

Handouts Media

Presented at 10:00am in Virtual D on Thursday, November 12, 2020.



  • Emily Lewis, Accessibility Consultant, Knowbility

Session Details

  • Length of Session: 2-hr
  • Format: Interactive/Discussion
  • Expertise Level: Beginner
  • Type of session: General Conference


Content is critical for engaging with students, alumni, donors and your community. It has to be easy to find, understand and use. Editor and author Emily Lewis will introduce you to the basic principles of accessible content. She'll also guide attendees through hands-on exercises to make inaccessible content easier to read and understand.


Accessible content is easy for people to find, understand and use. But how do you create it? It starts with plain language, active voice and organization! Learn where accessible content lives, from microcopy to headings to interactive media like audio and video. Discover how visual presentation can make content more (or less!) accessible, and how to translate the visual hierarchy into programmatic structure. You’ll also learn:

  • Who is responsible for accessible content
  • Where accessible content fits into the project lifecycle
  • Tips to make your content easier to read, understand and find
  • How to maintain accessible content
  • Tools to help you test your content


  1. Content reflects your organizational policies and standards for inclusive digital experiences
  2. Accessible content reduces cognitive load and helps users focus
  3. It’s not enough to create accessible content, you have to maintain it

Disability Areas

All Areas

Topic Areas

Accessible Educational Materials, Alternate Format, Uncategorized, Web/Media Access

Speaker Bio(s)

Emily Lewis

Emily Lewis is a front-end developer with a passion for inclusive design, specializing in accessibility, semantics and user experience. Formerly the owner of a web services agency, she also is an expert in digital project management.

With more than 20 years working in the industry, Emily believes education and community are vital to making the web more diverse, inclusive and accessible. To that end, she co-hosted the renowned web podcast CTRL+CLICK CAST and served as Managing Editor for Web Standards Sherpa. She also wrote Microformats Made Simple and contributed to HTML5 Cookbook.

Currently, she advocates for digital accessibility through writing, public speaking and training.