Thinking Beyond Described Video with Integrated Described Video (IDV)

Handouts Media

Presented at 9:15am in Westminster II on Thursday, November 15, 2018.



  • Chris O'Brien, Accessibility Officer, Accessible Media Inc

Session Details

  • Length of Session: 1-hr
  • Format: Lecture
  • Expertise Level: Beginner
  • Type of session: General Conference


Integrated Described Video (IDV) is the next generation of described video, bringing a proactive, universal design approach to description.


Integrated Described Video is a method of producing multimedia content for blind and partially sighted audiences from the ground up, whereby the identification of key visual elements is incorporated into the pre-production, production, and post-production phases. When AMI began developing original content for its television service, AMI-tv, programs were created and packaged, and then described as per regular industry practice. But as it is common for blind and partially sighted individuals to watch television with their sighted family and friends, AMI endeavored to develop a method of creating one version of the program, leveraging universal design methodologies, that everyone could enjoy together.


  1. Gain insight into the necessity for inclusive media production practices and universal design
  2. Understand potential limitations of traditional DV, and common complaints unearthed through research
  3. Learn the fundamental differences between traditional DV and IDV

Disability Areas


Topic Areas

Accessible Course Design, Uncategorized, Web/Media Access

Speaker Bio(s)

Chris O'Brien

Chris is the Accessibility Officer for Accessible Media Inc (AMI), a national not-for-profit broadcaster and media company in Canada. In addition, Chris is the Chair of the Described Video Best Practices Committee in Canada (DVBP), W3C Advisory Committee representative, W3C WAI Education and Outreach Working Group participant, member of the Federal Communications Commission (FCC) Disability Advisory Committee (DAC) Video Programming subcommittee, as well as member of the Mohawk College Program Advisory Committee (PAC).