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Carrying away small stones - Strategies for successfully starting a web accessibility initiative

Proposal No: 2694

Bios & Handouts

Speaker(s)

  • Jiatyan Chen, Online Accessibility Program Manager, Stanford University

Disability Area:          


Topic Area:                  


Length of Session (in hours): 1-hrFormat: Lecture Expertise Level: All Levels Type of session: Not provided

Summary of Session

This session will discuss our strategies and approaches in motivating a hesitant and ill-informed campus of 11,000 faculty and staff to adopt and own web accessibility. Strategies for alignment, planning communication and motivation will be discussed.

Abstract

Tenure-track (vs teaching) faculty are rewarded for conducting high-profile research and publication, and not for the development of a quality educational and accessible experience for students. Support staff in higher ed institution are often loaded with overflowing workload and conform to established workflows such that attention to accessibility is low or non-existent. This presentation outlines attempts to incorporate accessibility knowledge and awareness into the faculty and staff's reward structure, habits and workflows, while using of the existing culture and system to do so.

Approaches include hierarchical, structural, social, bottom-up, and technical.

Keypoints

  1. strategies for program coordinators
  2. motivating and enabling content editors, including faculty
  3. communications and persuasion approaches

Speaker Bio(s)

Jiatyan Chen

Jiatyan Chen is the Stanford Online Accessibility Program (SOAP) Manager, providing directions and resources to improve the accessibility and usability of Stanford's websites and courses. She has experience in web, course, and interactive media design and production. Her interests are usability, problem solving, learning and leadership, and she has a background in computer science and digital media arts.

Handout(s)

AHG2015-chen-carrying-stones