Social Media Accessibility – Importance for Jobseekers

Presented at 9:15am in Cotton Creek I on Friday, November 18, 2016.



  • Eliza Greenwood, Digital Marketer, ESODAS, LLC

Session Details

  • Length of Session: 1-hr
  • Format:
  • Expertise Level: Intermediate
  • Type of session: General Conference


This presentation looks at the important role Social Media plays in today’s professional space through the lens of recruiters and jobseekers and offers training on how we as the end-users can make it more accessible.


In a world where technology bridges accessibility gaps, the lack of accessibility on Social Media may in fact be increasing barriers for people with disabilities. This gap is of particular concern in the workforce. Social Media is more important than ever for getting interviews and being selected but also for maintaining a professional online profile. Job posting and networking occurs across a wide variety of Social Media channels, each which pose different types of accessibility barriers across diverse disabilities. Students may use Social Media one way when in school, then need to change their strategy when it comes time to enter the workforce. This session will be helpful for professionals wanting to maintain their online profiles, jobseekers, campus job coaches, vocational rehabilitation counselors, and anyone who wants their own Social Media presence to be more accessible to people with disabilities.


  1. Prevalence of social media in the recruiting space
  2. Key aspects of creating and maintaining an online personal brand
  3. Social Media accessibility pitfalls and workarounds as content creators

Disability Areas

Cognitive/Learning, Deaf/Hard of Hearing, Mobility, Vision

Topic Areas

Web/Media Access

Speaker Bio(s)

Eliza Greenwood

Eliza Greenwood is a digital marketer and web accessibility evangelist from Portland, Oregon. Eliza runs trainings for people with disabilities to empower them to use social media for career mobility and become more competitive in the work place. She is the director/producer for the award-winning documentary, Austin Unbound, and used to be a sign language interpreter. She grew up in Colorado.