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Semantic Markup for WCAG2 - Writing ALT Attributes, Headings, Link Text & Titles

| Proposal No: 2097

Bios & Handouts


  • Gian Wild, Ms, AccessibilityOz

Disability Area:          

Topic Area:                

Length of Session (in hours): 2-hrFormat: Lab Expertise Level: BeginnerType of session: General Conference

Summary of Session

This session will cover writing ALT attributes, headings, link text and titles that meet WCAG2.


Writing good content is integral to both a friendly and accessible web sites. Writing good ALT attributes, headings, link text and titles can be very difficult. Gian Wild will take you through writing ALT attributes, what to include and, more importantly, what not to include! She will also explain edge cases such as ALT attributes and photo galleries and logos. Specific page title requirements are covered including the need to reference the site. Headings will be discussed in detail, including how to write a good heading and which heading level should be used at which time. And last but not least, Gian will talk about link text - it's so much more than avoiding the dreaded "click here"!


  1. how to write accurate ALT attributes
  2. how to write accurate headings
  3. how to write accurate link text

Speaker Bio(s)

Gian Wild

Gian works in the area of web accessibility: making sure web sites and mobile apps can be used by people with disabilities. She spent six years contributing to the international set of web accessibility guidelines used around the world and is also the CEO and Founder of AccessibilityOz. With offices in Australia and the United States, AccessibilityOz has been operating for five years. Its clients include the Department of Prime Minister and Cabinet, Gold Coast 2018 Commonwealth Games, Optus, Seek and Foxtel. A 2017 Australian of the Year award nominee, Gian splits her time between Australia the US. A regular speaker at conferences around the world, in 2015 she presented to the United Nations on the importance of web accessibility at the Conference of State Parties to the Convention on the Rights of Persons with Disabilities.