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It May Be True, But is It Effective? An Examination of Points Often Used to Justify an Organizational Accessibility Initiative

| Proposal No: 1922

Bios & Handouts


  • Rob Carr, , Oklahoma State University

Disability Area:          

Topic Area:                

Length of Session (in hours): 1-hrFormat: Lecture Expertise Level: All Levels Type of session: Not provided

Summary of Session

We will take a look at some common points made when we talk about a business case for accessibility in higher education and talk about just how effective they are. This will be a discussion, so come ready to ponder and contribute.


Some institutions of higher education have robust and thorough technology accessibility programs on campus. Others struggle to commit any resources to the cause. What is it about technology accessibility that can make it such a hard sell on campus? We have a lot of different ways to phrase the points in our business cases in higher education. We have all found that some points work with certain audiences more than others. We have also probably found that, no matter how accurate a statement is, it may cause our audience to go glassy-eyed and shut down. We can all help one another to improve how we explain and advocate for technology accessibility on campus, and what better place to do it than at AHG? We will talk about at least 10 notions that we have all heard, spoken or otherwise tried on our campuses. My goal is to moderate a conversation and share some of my own experiences, but we will spend most of our time in a conversation about points in the business case.


  1. A good list of business case fundamentals.
  2. How to identify the right audiences to address on campus.
  3. How to better shape our message for certain audiences.

Speaker Bio(s)

Rob Carr

Rob Carr is the Accessibility Coordinator for Oklahoma ABLE Tech, Oklahoma's Assistive Technology Act Program, housed at Oklahoma State University. Rob works with higher education institutions and state agencies in Oklahoma to promote inclusion through technology by making technology accessibility a part of the day to day operations of organizations. He provides training and consultation to all levels of institutions and agencies, speaking at local and national conferences on the topic and spearheads ABLE Tech's web and technology accessibility efforts.


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