How to Express the Accessibility Opportunity to your Executives


Presented at 11:15am in Virtual B on Thursday, January 1, 2020.



  • Hale Pulsifer, VP Customer Accessibility, Fidelity Investments

Session Details

  • Length of Session: quick talk
  • Format: Interactive/Discussion
  • Expertise Level: Intermediate
  • Type of session: Pre-conference


We are all passionate and knowledgeable about Accessibility - otherwise we wouldn't be at AHG! But how to convince others? This session draws on research from leading consulting firms and major US corporations who changed strategy to prioritize Accessibility. We will share how the opportunity was positioned, and what matters most to decision makers


We will start with research from a leading global consulting firm about the economic metrics that will resonate with executives where you work. Then we focus on taking the perspective of your decision makers. How do they make decisions? How are opportunities presented to them? How can we demystify the accessibility and disability inclusion space for them if they haven't discussed it before in the context of business strategy? For many leaders accessibility is just an obligation to be satisfied with as little disruption as possible. Let's change that! This session is focused on reframing accessibility as an OPPORTUNITY to make all interactions more effortless for all customers, to differentiate you from your competitors, and to drive inclusion and belonging in your organization. The session will be highly interactive with discussion about different tactics and what combination are most likely to be effective where you work.


  1. Reframing accessibility from an obligation to an OPPORTUNITY can change the way decision makers view our work.
  2. Corporate America is prioritizing accessibility more than ever before. What works for htem might work for you.
  3. Getting into the heads of executive decision makers can help us position accessibility more effectively.

Disability Areas

Deaf/Hard of Hearing, Mobility, Vision

Topic Areas

Other, Uncategorized

Speaker Bio(s)

Hale Pulsifer

Hale Pulsifer works in the Office of Customer Accessibility at Fidelity Investments. Fidelity is a leading provider of investment management, retirement planning, portfolio guidance, brokerage, benefits outsourcing and other financial products and services to more than 20 million individuals, institutions and financial intermediaries.

In this role, Mr. Pulsifer works to optimize customer interactions for people with disabilities by ensuring that accessibility is a design principal in everything we do at Fidelity. In addition, Mr. Pulsifer is the former national co-chair of the Fidelity Enable Employee Resource Group for associates impacted by disabilities.

Prior to leading the Office of Customer Accessibility, Mr. Pulsifer served in multiple finance and strategy roles at Fidelity for over 15 years.

Mr. Pulsifer earned his Master of Business Administration from the F.W. Olin Graduate School of Business at Babson College and earned his Bachelor of Science in International Relations and Development from Brown University.