Getting Past ‘Yes’, to Genuine Action: Using the Dark Arts for Purposes of Good

Handouts Media

Presented at 8:00am in Cotton Creek I on Thursday, November 21, 2019.



  • Greg Hanek, digital Accessibility Architect, Indiana University

Session Details

  • Length of Session: 1-hr
  • Format: Lecture
  • Expertise Level: All Levels
  • Type of session: General Conference


Most stakeholders will agree that accessibility is important. But what else might you be doing to move things forward to seeing genuine action being performed for improvement at your campus? Using some Dark Arts (social engineering) skills for purposes of good may help gain desired results.


We know too well that lip service is cheap. We may be familiar with the idea of "Getting to Yes". A common problem for those who work in accessibility is moving past the agreement that "Yes, accessibility is important", and getting our stakeholders to put actual time, money, and resources toward genuine improvement at our campuses.

We must first accept that "Yes" isn't enough, and consider why we might be hearing "Yes" but not seeing action. Learn more about organizational change, successful change agents, and how some social engineering methods might be used to reshape your local reality.


  1. Stakeholders who control time, money, and resources may say "Yes", but not create action.
  2. Knowledge of organizational change, change agents, and some social engineering may help action to happen.
  3. Learn, brainstorm, and share ways to get desired change actually implemented at your campus.

Disability Areas

All Areas

Topic Areas

Administrative/Campus Policy, Other, Uncategorized

Speaker Bio(s)

Greg Hanek

Greg is Indiana University’s (digital) Accessibility Architect, working in the User Experience Office. He has been passionate about accessibility and helping others learn about it for more than two decades at IU. He’s currently helping create a culture where making usable things for all humans is a default.