Accessible Website Procurement – Tips for successfully engaging an agency partner


Scheduled at 2:15pm in Windsor on Thursday, November 16 (2017).



  • Jordan Wilson, Director, Primacy

Session Details

  • Length of Session: 1-hr
  • Format: Lecture
  • Expertise Level: All Levels
  • Type of session: General Conference


While the requirements may be spelled out in the RFP, only a handful of sites make it to Launch Day with true accessibility compliance. We'll talk about strategies to successfully steer your accessibility requirements through a site redesign from RFP and selection through design, development and maintenance with tips from the Agency's perspective.


Evaluating an agency partner to redesign your website with WCAG accessibility now means vetting a vendor’s ability to deliver on compliance.

While the requirements may be spelled out in the RFP, only a handful of sites make it to Launch Day with true accessibility compliance. Instead most agencies provide “Best Practice” accessibility. The big difference between built-in “Best Practice” accessibility and actual accessibility compliance is testing and remediation. There’s no path to compliance that doesn’t include testing and remediating against your chosen standard.

Based on past partnerships in Higher Ed, we'll recommend strategies for successfully navigating a vendor partnership and achieving compliance.

Example topics: How to detail your expectations clearly in the RFP Ways to clarify accessibility efforts in a SOW What you should expect to pay for full WCAG compliance How to compare Apples to Apples in proposals Upholding your own accessibility responsibilities


  1. Accessibility requirements are often the first thing thrown off the boat when projects go awry.
  2. Small changes to your RFP and SOW negotiation will help improve your Accessibility outcome.
  3. Be an active partner at key moments in the project lifecycle .

Disability Areas

Cognitive/Learning, Deaf/Hard of Hearing, Mobility, Vision

Topic Areas

Administrative/Campus Policy, Legal, Other, Uncategorized, Web/Media Access

Speaker Bio(s)

Jordan Wilson

Jordan leads the Accessibility practice at Primacy an interactive agency. Jordan works across teams to infuse Primacy’s projects with accessibility expertise from strategy and design through development and testing. Coming from a technical background within Creative Tech, Jordan is at home bridging the gap between creative ideas and technical solutions. With Primacy, he's helped build award-winning sites for MIT, Yale Law School, Gonzaga University, Regis University, Pierce College, Emmanuel College and many others. Prior to Primacy, Jordan spent the majority of his career in Interactive Agencies including Digitas, Modemmedia, FCBi and Publicis building world class interactive experiences for clients including American Express, Cartier, Hasbro, LG, Marriott, MetLife, USPS and hundreds of others.


Accessible Website Procurement