Accessible Social Media



  • Emily Shuman, Media Coordinator, Rocky Mountain ADA Center

Session Details

  • Length of Session: 2-hr
  • Format: Lecture
  • Expertise Level: Intermediate
  • Type of session: General Conference


This workshop will cover how to make social media content more accessible to everyone and why it’s worth doing.


Social media is now the number one way people connect with each other and an estimated 20% of the population has a disability. If your social media content isn’t accessible, you’re significantly limiting your reach and effectiveness on these platforms and making it harder for people to connect with you. This workshop will cover how to make social media content more accessible to everyone and why it’s worth doing. This presentation is engaging, humorous and uses examples of social media content from a variety of social media platforms, such as Facebook, Twitter, Instagram, YouTube and more.


  1. A majority of people are social media users, including the 25% of people who are disabled.
  2. Social media accessibility can be achieved and may be legally required in the future.
  3. Attendees will be given specific instructions on accessible social media content creation on multiple platform

Disability Areas

All Areas, Cognitive/Learning, Deaf/Hard of Hearing, Psychological, Vision

Topic Areas

Information Resources, Uncategorized, Web/Media Access

Speaker Bio(s)

Emily Shuman

Emily Shuman is the media coordinator for the Rocky Mountain ADA Center (RMADAC). Often considered the gatekeeper within the organization, Shuman is responsible for engaging individuals within the center’s six-state region through both social and public media along with inbound communications.

Of her many responsibilities within RMADAC, Shuman manages inbound Technical Assistance calls ensuring those seeking information on the ADA are matched with a RMADAC specialists to assist them. She has specific passion for helping businesses and individuals better understand the tools available to them on social media to make these communication items accessible for everyone and is energized each time she is able to provide tips and tools to individuals looking to make their communication channels accessible.

Before joining RMADAC, Emily was the program coordinator for volunteer services with the Pikes Peak Workforce Center. In addition, Shuman previously worked as a host Home supervisor with Special Kids/Special Families.

A Colorado Springs native, Emily enjoys her free time by exploring the great state of Colorado with her 11-year-old daughter!