- Mark Greenfield, Web Accessibility Officer, University at Buffalo
- Length of Session: 1-hr
- Format: Lecture
- Expertise Level: Beginner
- Type of session: General Conference
Creating a sustainable campus web accessibility program is challenging. Web accessibility is often misunderstood, poorly funded, and implementation is a shared responsibility. This presentation will provide an overview of Covey’s 7 Habits and how these principles can provide the framework for developing a successful web accessibility program.
Creating and managing a sustainable campus web accessibility program poses many challenges. Web accessibility is often misunderstood, poorly funded, the technology and standards are constantly evolving, and implementation is a shared responsibility.
Stephen Covey’s best selling book “The 7 Habits of Highly Effective People” remains one of the most highly regarded business books ever written. The 7 habits provide a framework for personal and organizational development that can be directly applied to the world of web and digital accessibility.
In this presentation, Mark will provide a brief overview of the 7 habits, followed by specific examples of how the habits can address issues including strategy, prioritization of work, procurement, and working with a wide variety of campus stakeholders. Anyone who cares about web accessibility, regardless of where they report or their responsibilities, will benefit from the ideas shared in this presentation.
- Understanding how the 7 Habits can be used to establish strategy and prioritize work.
- Understanding how the 7 Habits can be used to build relationships with all campus stakeholders.
- Understanding how the 7 Habits can be used to develop leadership and advocacy skills.
Administrative/Campus Policy, Information Technology, Legal, Uncategorized
Mark Greenfield has worked at the University at Buffalo (UB) for over 30 years in a variety of technology related roles. He currently serves as the Web Accessibility Officer providing central oversight, technical expertise and guidance, leadership and vision to support campus accessibility efforts. Mark has also served as a visiting instructor in UB’s former School of Informatics, teaching a graduate level course on web accessibility. His research interests include accessibility, inclusive design, emerging technologies, social media, the Millennial Generation and their use of technology, and the impact of globalization and technology on the academy.
Mark Greenfield is also an experienced consultant and an award winning speaker who is known for his thoughtful vision of the future of the web and technology on college campuses. He is very active in the higher education web community serving on numerous boards and committees.