Building a Web Accessibility Structure from the Ground Up

Bios & Handouts

Scheduled at 8:00am in Lakehouse on Thursday November, 16.



  • Jeremy Olguin, Accessible Technology Manager, CSU Chico
  • Anna Harris, Web Services Lead, California State University, Chico
  • Scott Mark, Senior Account Executive, Siteimprove

Session Details

  • Length of Session: 1-hr
  • Format: Lecture
  • Expertise Level: Beginner
  • Type of session: General Conference


This interactive lecture will highlight the strategy, collaborative organizational planning, vendor partnerships, and campus governance structures required to begin mitigating potential accessibility liabilities in the web space. Come learn about the steps that CSU, Chico has taken in collaboration with SiteImprove to build a solid project plan that includes content remediation and communication strategies.


How could a campus possibly educate a decentralized network of hundreds of website maintainers about the importance of content remediation? CSU, Chico has begun that process. Our website maintainers are now working smarter with the use of analytics, quality assurance, and accessibility scanning offered through the Siteimprove tool.

Chico State would love to share our rollout and the project plan that helped us achieve this goal.

We would begin the presentation by outlining our foundation. How did we come to the consensus that we needed a change—now? That is a question that we often hear from the other universities within our system. Our guess would be that it resonates with many others as well. We intend to give a historical perspective of our challenges and how we convinced senior management that a change was needed. As part of that foundation, we had to realize our resource limitations. We will highlight the ways we learned to work smarter, not harder, in the first 20 minutes of the presentation.

CSU, Chico has many content maintainers who work independently in our WCMS, so it’s important to highlight how we have decided to get everyone on board using a new tool. Our approach to training, a gradual and manageable rollout, and communication strategies will be shared. This part of the lecture will include hints for getting those with no accessible remediation experience excited about updating their sites.

A SiteImprove demo will show how we ease site maintainers into using the tool by having them fix quality assurance issues first. Lastly, we all struggle with our web content. We have built a ticket and remediation system that has already begun to pay off for us. It alleviates manual steps and cuts down on our overall remediation time, allowing us get as much of our web content accessible as possible with our current resources. Taking a small nibble sometimes is effective in getting you resources that then allow you to take a large bite. This last demonstration will show how we have tied in all of our new processes together.


  1. Web Accessibility Strategies and Governance Structures
  2. Working Smarter with Analytics, allowing a tool to help you make effective decisions
  3. Content Remediation and Communication

Disability Areas

Cognitive/Learning, Deaf/Hard of Hearing, Vision

Topic Areas

Alternate Format, Assistive Technology, Information Resources, Information Technology, Uncategorized, Web/Media Access

Speaker Bio(s)

Jeremy Olguin

After 14 years in the field I have held jobs from alternative media coordinator to my current title of Accessible Technology Manager. I have worked at 4 different campuses, 3 in the Cal State system. I was around for the foundations of the ATI and am proud to be a current part of the ATI network team.

Anna Harris

Web Services Lead at California State University, Chico. Experienced in all things content related and communication.

Scott Mark

Senior Account Executive at Siteimprove. Responsible for helping customers achieve campus accessibility goals.